Cannes Lions 2026 – Luxury Event Production & Brand Activations
Cannes Lions 2026 is the world’s most influential international festival of creativity, bringing together global leaders in advertising, marketing, communications and innovation in Cannes, France. Each June, the festival attracts the world’s most powerful brands, agencies, platforms and decision-makers, transforming Cannes into the global capital of creativity.
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During Cannes Lions week, brands compete not only for awards but for visibility, influence and strategic relationships. Private brand experiences, luxury hospitality, exclusive networking events and bespoke activations have become essential to stand out and create meaningful connections.
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ABOUT CANNES LIONS
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The Cannes Lions International Festival of Creativity is the global benchmark for creative excellence. Founded in 1954, it has become the most prestigious award and networking platform for the communications, marketing, design, technology and entertainment industries. It is where trends are launched, partnerships are formed and global brand narratives are shaped.
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DATES & LOCATION – CANNES LIONS 2026
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Cannes Lions 2026 will take place from 22 to 26 June 2026 at the Palais des Festivals et des Congrès, along the iconic Croisette in Cannes, on the French Riviera.
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WHY CANNES LIONS IS STRATEGIC FOR BRANDS
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Cannes Lions is not simply a festival. It is a global business accelerator. Decision-makers, CMOs, founders, media executives, tech leaders and creative directors from more than 90 countries attend every year.
A strategic presence at Cannes Lions allows brands to:
– Launch products and platforms to a global audience
– Host private meetings with top-level decision makers
– Strengthen relationships with partners and clients
– Generate press coverage and social media impact
– Position themselves as thought leaders within their industry
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MY CANNES LIONS EVENT SERVICES
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We provide full-scope luxury event production and brand activation services during Cannes Lions, including:
– Concept development and creative direction
– Brand activation design and execution
– Private venue sourcing (villas, rooftops, yachts, beach clubs)
– VIP hospitality and concierge services
– Guest management and invitation handling
– Production, staffing, logistics and technical coordination
– High-level networking event production
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WHY WORK WITH ALEXIA STEICHEN
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Based on the French Riviera, Alexia Steichen is a luxury event producer specialised in high-profile international events. With deep local knowledge and a premium supplier network, she supports global brands, agencies and platforms in delivering flawless, high-impact experiences during Cannes Lions.
Her work combines strategic thinking, creative excellence and operational precision to ensure maximum visibility, influence and return on presence.
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Planning a brand activation, private event or VIP experience during Cannes Lions 2026? Contact me to design your bespoke Cannes Lions event strategy.
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